In writing any good marketing copy there are 7 essentials you have to take care of – without getting overly technical. I’m going to give them to you here, because I want people reading this newsletter to write copy that engages readers and finds them a stream of clients.

So, let me take you through the 7 essentials:

1. Title – this has to make a promise about what you’ll deliver and it must speak to your audience

2. Sub-title – the subtitle builds the picture up more – it expands on the title

3. Rapport/Credibility piece – Speak in the language of the people who will buy from you and let them know why they should listen to you.

4. Benefits – put these in a bullet point list… it makes it easy to read and suggests value, value, value

5. Social proof – testimonials, show other people what they got from you. Use names where you can. Use pictures if you can get them. And the more specific you can be the better.

6. A call to action – this is about telling them what to do next.

7. Contact details (either get theirs using a contact form on your website or give yours if you are using flyers or another advertising method.

For an example of a webpage using these all 7 steps visit: www.communitysoulbusiness.com

When I first wrote the copy in the link above, I had it critiqued by a group of people I mastermind with. Then I rewrote it. I invested around £3500 in hard cash in that copy and then a further £1000 in my own time writing it.

So you can see, it’s not something I just threw together in a few minutes. The title took several attempts and yet when I look at it now it looks really simple. And that’s the way you want it to read. Simple.

The copy was hacked and rewritten. But that page has resulted in around 2000 people signing up for the offer we make.

Just using the seven essentials will give you better results in from your marketing efforts, but that’s not the be-all-and-end-all in copywriting. There is a lot more for you to learn… and it never stops!

Best wishes
Neil

http://www.communitysoul.co.uk