How to Make a Difference and a Profit
How do you feel about making a difference and making a profit? For some people that means you’ll be taking your great ideas and maybe doubling your income. And that means your great ideas, your passions, the things you really care about are going to be reaching more people and having a bigger impact in the world.
If you’re going to double your business income, you might be forgiven for thinking, “U-oh does that means I’m going to be working twice as hard or twice as fast or twice as long?”
I hope not! If that was true that would mean you might be working 14-23 hours a day and that’s not healthy! So what you want to know is how to create a business that doubles in profit on a regular basis, reduces the time you spend in it, and contributes to making a better world?
That’s a big question, but it’s a great question because it drives at the kind of lifestyle most of us got into business to have – one that makes money, gives us freedom and creates a contribution or a legacy.
So how do we do that?
I was listening to a former Olympic medalist speak the other day and he was saying, that no medalist wins because they work 2 or 3 times harder than the rest. No one wins a race by 2 or 3 times as much as anyone else. It’s fractions of an inch and 100ths of a second that make a difference.
So it’s the little things they do in training, day after day, that make the difference when it counts. And it’s these little things that will win you medals. It’s these little things that save you time, energy and money. And it’s these little things, subtle things I want to show you, so you can make a big difference, without selling your soul.
So, how does this translate into business?
In your marketing it may be one subtle thing that makes the difference between no sales and a bucket load – this is your fraction of an inch and your 100th of a second.
And it’s the person who claims gold that goes down in the record books and who hits the headlines and the guys who end up second, third and fourth who get forgotten.
The frustration is to have a product or service that is fantastic, but to end up being forgotten, just because of a 100th of a second or a fraction of an inch… especially when your service or product makes the world a better place and the person who gets gold doesn’t.
So you have your vision. You have your ideas and your ideals and you want to go out there and make a difference. That’s wonderful. And you may just need the fine-tuning to your business techniques or mindset to make your business rock and for you to profit from your heart-felt passions and ideals.
We know that some people have glorious visions for what they’d like to achieve, but often they’re not striking gold. This can be solved. You just need to find a place where you can get the resources and the inspiration of resourcefulness.
Neil Fellowes shows conscious entrepreneurs, coaches, consultants and complementary therapists how to make a difference AND a profit. If you liked this article, then you’ll LOVE his blog at http://www.communitysoulblog.com
