How – specifically – would you like to find new clients?
There’s a question I always feel compelled to ask when I hear people say they are looking for new clients.
My question is: how, specifically, do you want to get your clients?
That might sound like an odd question, especially if you feel you’ve tried everything and it doesn’t work, but there are so many options that can work.
A few weeks ago I heard an amazing story. It was amazing because I had a belief that what this lady had done was not possible – yes, I occasionally have limited thinking too!
Let me explain a bit more…
The Marketing Roads to Rome
There are many ways to market yourself: Networking, social media, flyers and leaflets, advertising, web sites, talks, joint ventures, article writing, news media etc.
And with so many different ways to choose from, it can be confusing to know where to start.
The idea is, of course, that you have many different routes to your market, but sometimes you just need one that works well – for example, a networking strategy where you cultivate a number of advocates who then bring you clients on a consistent basis.
Encouraging Statistics
Recently one of the members of the mastermind group I attend recently told me how her leaflet selling NLP converted into £15000 of business.
A client was recently telling me how they have a nice stream of business coming in from articles they place in the media.
At a business group one of our members was telling me how they’d gained almost 20 referrals directly from our group.
The results don’t always come overnight. The results come from making small, consistent, habitual steps that take you on a journey to making your difference and earning the profits you deserve.
SO, if you want more clients, don’t try to do it all. Start with one marketing strategy that will bring you clients, make tweaks until you get results and then when that works for you, move on to the next.
Neil Fellowes shows conscious entrepreneurs, coaches, consultants and complementary therapists how to make a difference AND a profit. Register for his free newsletter at http://www.communitysoul.co.uk
